I didn't pay full price for mine. Too faced came to Hautelook for the first time a few weeks ago and I snatched a couple of products while they were at a discount, I am not positive but I think I paid about $17.00 for this palette.
Too Faced Cosmetics is a high end brand and when you look at almost $35.00 on one palette it DOES look like a lot. The way to look at things like this (and how I personally justify it) is to break down the costs. Each Too Faced eyeshadow retails for $18.00 and the Eye Shadow Insurance, which happens to be one of the best in the market, retails for $18.00, so in reality you are getting $126.00 worth of products for $34.20.
My first impression on this palette was not a good one. I was very unpleasantly surprised at the size of the whole package, I guess I got too used to Urban Decay's palettes, but at the end of the day it makes sense. It is a very compacted little thing, it does hold 6 full size shadows and it comes with a little primer holder on the side, so you can easily grab it and take with you on vacation and not have it take a lot of room.
As far as the color selection, I loved all of them except for Boy Toy, but that's nothing against the actual shadow, I just don't care for pink shades that much. My absolute favorite was Full Frontal. It's such a pretty bronze shade and it's so stinking pigmented! Actually, all of them but Skinny Dip are really pigmented.
Swatches
On the left I applied primer prior to testing the eye shadows. On the right, I have nothing underneath.
Like I mention above, this set comes with a full size primer. I would say is just as good as a Urban Decay Primer Potion. It's consistency is a little thicker but it blends the same.
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